This morning a read a great blog post on The Official Google Blog and thought I should share my thoughts on Bounce Rate and how it might be good to have a high percentage of people not clicking on any other pages of your website.

What is a Bounce Rate? Google Says:

Bounce rate is insightful because from the perspective of a website visitor, it measures this phenomenon: “I came; I puked; I left.” (OK, technically it also means the number of sessions with just one pageview.) While metrics like visitors show the number of people who came to your site, bounce rate will tell you how many of those people were unimpressed and left your site without taking any action (not even dignifying the site with a single click!).
- Avinash Kaushik, Analytics Evangelist

With the official Google definition of Bounce Rate out of the way, let me explain why you may be experiencing a high percentage.
Let’s say you have a single landing page (like the PPC Classroom 2.0 Website) with out any other links on except an affiliate link at the bottom of the page which leads to a completely different website. Thus, this being the only link your web customers can click on. So, whenever someone clicks on that external link – Google will consider that a bounce.  This would easily explain why your landing page or website would have a high bounce rate. If this is your situation, then you know you have a high percentage of click though to your affiliate link.

Now, if your website has a plethora of internal links (links that lead to another page within your site) and you are experiencing a high bounce rate – then you need to address that issue. But if the website is just a landing page as mentioned above – you’re all good.

Yesterday, I wrote about adding bonus offers to your marketing campaigns which will bring in more money than you can imagine.  But how are you going to get top rankings in Google to offer those bonuses?  Here are some suggestions.

Make Yourself an Ugly Landing Page
The last thing you want to do is distract people with fancy pants graphics that serve no purpose but increase your website load time.  Keep things simple and to the point.

Do Not Put Any Outbound Links On the Landing Page
When you have any links on your page (other than your affiliate link), you risk the loss of massive amounts of commission by giving people an opportunity to leave your page.  Let them read your content and either opt-in or click your affiliate link.

Link to Your Website From Other Sites
This is called inbound links and more the better.  Make sure they are quality relevant links as the search engines will love this.  Try making a Squidoo Lens related to what you are promoting and link to your landing page.  Even a simple comment on a blog can land you some great results – just play nice and make the comment relevant to your link.

If you take action with these three simple search engine optimization strategies – you stand a better chance at obtaining some excellent traffic and increase your income.