Many people have a fear of pay-per-click advertising thinking it`s going to cost an arm and a leg to attain quality traffic by only using top dollar keywords.  This is obviously not true.  If you want to drive people to your website and are willing to spend a couple of bucks doing - pay per click is your best bet.  But before you go out and create a bunch of ads and select a bunch of keywords.  Let`s go to Pay-Per-Click Kindergarden and learn the basics.