Marketing in the 21st Century Bootcamp Day #1- Branding Yourself
If you are reading this article, you have arrived at your 21st Century Solution
for Network Marketing. This item is Part 1 of a 8 part series of articles
and videos that will explode your business dramatically.
The New Era of Network Marketing
At present, in the era of mass information people are constantly getting pitched to
new businesses and opportunities. So much, in fact that people have set up
systems to protect themselves (e.g.pop-up blockers, spyware, adware, antivirus).
In the 21st Century there has never been contact to more opportunity;
however, there has never been so much to be careful for. So one might ask, HOW
do you overcome that big obstacle in finding interested prospects online?
The answer is easy: “Self-Branding.”
Truth on Why the “old way” is Going Bye-Bye
Before we get into branding it is important to understand 98% of people
beginning in Network Marketing start off by creating huge lists of friends
and family to join their business. 2 reasons why this way of doing thing is doomed for failure:
1) Calling friends and loved ones to enter your business opportunity is NOT marketing
2) When you run out of family and friends…you are HIGH AND DRY.
Many people choose Network Marketing to bring financial
prosperity TO their family. Family and friends are NOT looking for a new
business opportunity, and do not possess the same AMBITION that most
entrepreneurs require–so it will go under eventually. As a matter of fact,
largely companies will not educate their distributors (or marketing executives)
that after 1 year, only 15% of those that join are still in the business.
So, let’s say you do elect to gamble, using friends and family to build your business. When you run out of friends and family, you are basically out of business. Until you go out, hunting like a lunatic, looking for new prospects. People are jaded of being SOLD, so you will be wasting literally 95% of your hard efforts. It is demoralizing and it wastes time.
The Answer: Become the HUNTED, rather than the HUNTER!
21st Century Concept- You, Inc.
You must know that just because you are participate with a Network Marketing Company does NOT equate that you are a business owner. Consider these 3 facts:
1) You don’t own the Products- The Company does.
2) You don’t own the Company- Clearly.
3) You do not own your Downline- The Company can get rid of you at ANY TIME, and your hard work is left with the Company.
The SOLUTION is to promote yourself. So that in the event your company “goes under” (as many have done, and will) you remain in control of your list and can take them with you no matter where you decide to move. To accomplish this, you will have to take this principle to heart: People Join People-NOT Business Opportunities. People are interactive organisms and these 2 business magnet concepts will catapult you to the best of the industry:
1) You MUST have valuable information to offer your prospects (without giving them a sales pitch)
2) You MUST have a TEAM they can literally jump into that replicates: Marketing, Advertising, and Training.
Your Branding Home Station- www.’You’.com
The BEST way to self-promote in a way that makes you stand out on Google (and followed by prospects) is making your OWN blog. NOT a free blog such as blogger, but “You.com.” Google gives preference blogs because they have great value on niche-specific topics that better serves its searchers.
How to make your OWN blog:
1) Get a Domain. (You.com)
2) Get it Wordpress Hosted.
3) Get it Setup and Learn How to Make it Your OWN.
What to Blog About
Create VALUABLE information that your people need, and NOT what you want them to. Think: People who are shopping for shovels are ACTUALLY trying to dig a hole. Give value before you pitch. We will discuss this in greater detail in Day #2 of the 21st Century Marketing Bootcamp. GO FOR IT NOW, my friend.
To gain access to how you can have huge success in 21st Century Marketing, it is essential to brand yourself, and not your company website. To learn more, click the following link and you will be taken to an elite opportunity where you will attain training from industry leader, Steve Irving: 21st Century Marketing System
